Fruttare brings coastal towns the best of summer in first ever “Street Beats” campaign


Words & Photo: CLE Communications

Made with real fruit, Fruttare fruit ice for fruit lovers will bring a burst of colour and flavour to the coastal towns of Cape Town, Plettenberg Bay and Port Elizabeth. In true Fruttare style, the brand will merge the best qualities of summer – fruit, refreshment, music and dance – in the first ever seen “Street Beats” campaign.

Together with some of South Africa’s award winning bands and solo artists, the Fruttare “Street Beats” campaign will bring consumers an authentic and vibrant experience served naturally with a burst of positive energy and an ice cold Fruttare fruit ice.

Between the 22nd and 28th December Fruttare and celebrated artists will add a fresh meaning to the word “roadshow” as a customised truck cruises the streets delivering the hottest pop-up performances in city centres. “The roadshow will be South Africa’s first moving gig,” says Justine Brett, Ola Brand Manager. “Artists will be performing live shows in motion, an element that speaks to the vivacity of Fruttare. The Fruttare spirit is a young and vibrant one and we’re a brand that bats for making awesome memories, experiencing new adventures and staying connected – what better way to do this than an impromptu roadshow,” says Brett.

Encompassing the natural essence of summer, Fruttare is made from real fruit pulp, which you can see, smell and taste. “Fruttare aims to inspire in people the freedom to indulge by providing both pleasure and health through the natural goodness of fruit without the guilt of too many calories,” ends Brett.

Look out for the Fruttare “Street Beats” truck at the following venues: Saturday 22nd December at the V&A Waterfront in Cape Town, Friday 27th December Central Beach in Plettenberg Bay and last but not least, Saturday 28th December Hobie Beach in Port Elizabeth. For more information visit the Fruttare SA facebook page: