Words & Photos: Scheckter's Organic Energy
The world’s first organic, vegetarian and Fairtrade certified drink, Scheckter’s OrganicEnergy, is breaking ground in South Africa.
Launched in 2011, this natural energy drink is fast becoming the first choice for sportsmen and women who are looking for a natural and great tasting energy drink that also offers sustained energy.
Scheckter's OrganicEnergy comes in two varieties; Original and LITE. Both drinks use the great tasting combination of real organic lemon, pomegranate and elderberry juice, plus a special blend of Brazilian guarana, raw green coffee beans, green tea, and ginseng to give a natural energy boost.
A positive aspect about this drink is that no artificial preservatives, colours or flavours are used, so you really are getting what is promised - a fully healthy and natural energy drink.
Toby Scheckter, former racing car driver and son of South African Formula One legend, Jody Scheckter, is the creator of this energy drink, which so many people are raving about.
"I was tired of consuming bad tasting and unhealthy energy drinks during my days on the driving circuit and saw the need for a more wholesome alternative; and so the Scheckter’s OrganicEnergy drink was born," says Scheckter.
Scheckter was raised on Laverstoke Farm, his father’s biodynamic organic farm in Hampshire, UK, and was involved in the day-to-day running of the farm, which gave him a deep understanding and appreciation for the processes involved in producing quality organic products. Passionately health conscious and truly committed to organic farming, Scheckter recognised that there was a significant gap in the energy drinks market for a better tasting, healthy alternative product. With this in mind, Scheckter dived into the unknown and initiated the project with the vision of creating an organic and vegetarian certified energy drink.
"The energy drink's market is very saturated and I wanted to ensure that I created a completely organic and natural energy drink that I personally would want to consume," says Scheckter. "Subsequently, I spent two years testing and developing the product before the first production phase was initiated."
"It was not easy in the beginning, as I was faced with the challenge of creating an entirely new product, something that had never been done before," continues Scheckter. "But with sheer will and determination, I can proudly say that I managed to create Scheckter’s OrganicEnergy."
To break the ingredients down in Scheckter’s OrganicEnergy, you will find that they are all completely organic and free of any toxic chemicals like herbicides, pesticides, fungicides, GMO, preservatives, artificial colours, flavours or synthetic caffeine. A mix of the finest Sicilian organic lemon, Iranian organic pomegranate and German and Austrian elderberry juices are added to a little raw unprocessed cane sugar.
The active caffeine ingredient is Brazilian guarana raw green coffee bean extract and organic green tea, which gives a more sustained release of energy than any other energy drink.
"Ginseng is finally added, which helps mental performance and provides additional energy and support for the body’s immune system," says Scheckter.
For those who are counting their calories, there is a light version of the energy drink. Scheckter’s Organic EnergyLite was launched in early 2012 and is proving to be incredibly popular amongst sport enthusiasts and people who are just looking for a natural and light energy boost. Like the original, it’s delicious and organic, harnessing the power of nature to give a real energy lift, but with the added bonus of using low GI organic agave nectar instead of cane sugar, which means it has one-third less calories than the original.
"We're also proud to mention that Scheckter's OrganicEnergy has been Informed-Sport certified by HFL Sports Science (part of the LGC Group), a recognised world leader in doping control," says Scheckter. "It is the only energy drink to be exhaustively tested and approved as clean for elite level sports persons."
It also means that for anyone who is just looking for an energy lift, they can now enjoy this great-tasting product knowing that the ingredients are natural, organic, and tested to the highest standards.
The first of its kind, Scheckter’s OrganicEnergy is also the first energy drink to win Gold in the history of the UK’s prestigious Great Taste awards and has also recently won a 'Highly Commended' accolade at the acclaimed The Grocer – New Product Awards of the Year, in the UK.
Two years after launching the great tasting energy drink in South Africa, Scheckter’sOrganicEnergy has been one of the top-selling energy drinks in Woolworths and one of the fastest growing across retailers nationally.
When asked to what this phenomenal success is due, Scheckter explains that rather than clever marketing strategies or expensive sponsorship deals, Scheckter’sOrganicEnergy’s success has simply come from the product itself being completely organic, ethical, trustworthy, and beyond all, excellent tasting. "As a business, Scheckter’s OrganicEnergy is determined to inspire a healthier way of life for people and planet," says Scheckter.
Scheckter’s Organic Energy is now available from Woolworth's, The Wellness Warehouse, Kauai, Engen Quick Shops and selected Pick n Pay, Spar, Fruit & Veg City, Food Lover’s Market, as well as other quality food retail and convenience food outlets nationwide.