Words & Photo: Diogo Cruz Vertty
Vertty is a new brand that has reinvented the beach towel concept. Its idea is to transport the city’s sophistication to the casual environment of the beach.
With a unique design and a colorful variety, the brand intends to explore the full potential of a basic commodity. Vertty wants to give the beach towel a cosmopolitan soul, turning a simple object into a trendy accessory.
With a larger size, lighter weight and introducing a waterproof pocket, the brand also has product efficiency on its mind. The towel is 10cm bigger than usual while being 30% lighter than most. The waterproof pocket is pretty much self-explanatory.
The towel is handmade and its production respected the Oeko-Tex Standard 100, meaning all materials (chemical and textile) used to make it are eco-friendly.
The Vertty name comes from two different sources: the “Vert” part is homage to the surf and beach community, to whom the product is a love letter; the “Ty” was an influence from the city’s musical and entertaining facet.
Dreamed in Australia, born in Portugal is written in Vertty's singular and vibrant packaging. The team though about this product in a beach “down under”, but created and produced it all in their home country of Portugal with the purpose of helping their country’s economy.
Vertty sells exclusively online at www.tryvertty.com