Curves and Mrs South Africa announce their partnership


Words: Harvey Fox

Curves, South Africa’s ladies-only fitness club and weight-loss centre, celebrates what makes all women unique and beautiful - such as their strength and femininity. Which is why Curves is excited to announce a partnership with the 2015 Mrs South Africa Pageant. The women who take part in Mrs South Africa are real women, who combine ambition, business sense and compassion with a passion for health, fitness and taking care of their bodies.

During 2015, the 25 Mrs South Africa finalists will be training at Curves clubs in preparation for the Grand Finale. Each Curves product, such as the distinctive 30-minute workout, will help the finalists to sculpt and train their bodies for the big night. This workout, which is unique to Curves, has been designed to provide maximum fat burning potential in just half an hour, while innovative CurvesSmartTM technology provides immediate feedback on the quality of a workout, which can be accessed on the circuit or over time in a printed report. With Mrs South Africa contestants being married women, with families, businesses to run and other commitments to juggle, the 30-minute workout is the perfect solution. Additionally, Curves’ innovative Complete Programme has been designed to combine exercise routines and meal plans into a convenient package that fits in seamlessly with a busy lifestyle.

Once a winner is crowned, Mrs South Africa 2015 will be the face of Curves South Africa for the duration of her reign, and will continue to use Curves to maintain her health and fitness, and encouraging women across South Africa to take control of their wellness journey by taking advantage of the tailored nutrition and coaching packages that Curves has to offer.

According to Amanda Coetsee, Spokesperson for Curves, “We are thrilled to have this opportunity to partner with the Mrs South Africa Pageant. Mrs South Africa represents the women of this country, who are strong, vibrant and beautiful. Curves is dedicated to helping women nurture and care for themselves, bringing that vibrancy and beauty to the surface, and the incredible ladies taking part in the Pageant symbolise this perfectly.”

For more information on Curves go to For more information on the Mrs South Africa Pageant go to