Words: Olivia Jones Communications
While the surf action heats up the day, The Tropika Ballito Pro Music Concerts Powered by 5FM and Crush Nightclub and Big Night Out after parties will light up the night. Taking their cue from the world class surfing event’s theme for the year, ‘The Ballito Pro Version 20.15 - The Evolution of Epic’, Tropika and 5FM have joined this legendary event and are bringing some of SA’s hottest musical acts and DJ’s to rock out on the Salt Rock stage for three nights of non-stop music from 2-4 July.
Tropika are title sponsors of the Free Music Concerts this year, bringing their own unique smoooth and fresh flavour to the successful music event. "After nearly 30 years in the South African market, Tropika is searching for partnerships that support the brand as it continuously grows at an innovative pace. The Tropika Ballito Pro Music Concerts is a partnership that is in true spirit of the Tropika brand. It’s smoooth, fresh and cool. It’s the white beaches, palm trees swaying in a balmy breeze and sunny days that go on and on. And what better way to celebrate this by supporting a line up of exceptionally talented South African musicians while sipping a Tropika,” explains Miantha Padayachee, Brand Group Manager for Tropika.
"We will be ‘living loud’ together with Tropika and 5FM at the Free Music Concerts this year and we are very excited to present an epic line up. We welcome you all to come along, take up your spot on the beach under the stars at Salt Rock Beach and celebrate the stellar selection of top SA talent with us, totally free. It's time to ‘Live loud’ and be proud," said the Ballito Pro presented by Billabong coordinator, Collette Bundy.
5FM is famous for being the music authority. “The station offers its listeners the best in music and entertainment, the finest DJs and the station has the biggest on air personalities in the business. Our partnership with The Ballito Pro presented by Billabong enables 5FM to entrench what we are famous for. Three continuous nights of the hottest free concerts set against a backdrop of beautiful beach settings. This speaks to 5FM’s brand essence of Living Loud! 5FM can also offer ways for the Ballito Pro presented by Billabong’s brand to Live Loud; 5FM has planned two live broadcasts from the Ballito Pro presented by Billabong and through our strong digital and social media presence we can promote our participation in the event,” says Natalie Frank, 5FM's Marketing Manager.
Music fans are in for an impressive line-up on Thursday, 2 July with stars like multi-talented rappers Riky Rick and K.O and the dynamic DJ Milkshake performing audience favourites on the The League of Loud night. One of 5FM’s most popular DJs, Poppy Ntshongwana, will anchor the first concert night, introducing additional high energy performances by the talented Benny Maverick and the popular DJ Tira.
Crowds can expect pop, rock and dance tunes to reverberate the Salt Rock air on Friday, 3 July with the 5FM Live on Stage evening MC’d by 5FM’s Stephanie B. Musical acts include the acoustic duo The Kickstands, local indie musician Majozi and the wildly popular electro folk singer-songwriter, Matthew Mole. Party favourites Desmond & the Tutus and live electronic act The Kiffness continue to heat the evening up with their fun and catchy tunes. SAMA award winners Gangs of Ballet are also set to rock the Ballito Pro stage with their unique blend of alternative, melodic, anthemic and electronic sounds. DJ duo Pascal & Pearce end off the evening with some delicious beats guaranteed to get everyone grooving on the dance floor.
5FM DJs take centre stage on the final night of the free music concerts with the 5FM Live Loud party on Saturday, July 4. MC’d by 5FM’s on-air favourite DJ Nick Hamman, the night kicks off with the Battle of The DJ competition winner with MsCosmo shaking up the audience with her hip hop tunes. Dance fans are also in for a treat with 5FM’s Nicole da Silva and DJ Warras who are ready to entertain with their fresh mixes. Ensuring that the Free Music Concerts are all about living loud and being epic, the three night musical extravaganza will close with the extremely popular radio personality Roger Goode’s dance tunes and the sounds of one of South Africa’s most loved and diverse DJs, Euphonik.
The party doesn’t end on the stage as Crush Nightclub and Big Night Out, the official after party venue for The Ballito Pro presented by Billabong, will continue each night’s music celebrations late into the night. Partygoers can look forward to exciting battle of the DJ contests, bar flaring competitions and of course, out of this world after parties.
The free Tropika Ballito Pro Music Concerts Powered by 5FM and Crush Nightclub and Big Night Out forms part of The Ballito Pro presented by Billabong, the world's longest professional surfing event and lifestyle festival from June 29 to July 5.
The Tropika Ballito Pro Music Concerts Powered by 5FM Lineup:
July 2 - 5FM THE LEAGUE OF LOUD
Battle of DJ Competition Winner
MC - 5FM Poppy
July 3 - 5FM LIVE ON STAGE
Desmond & the Tutus
Gangs of Ballet
Pascal & Pearce
MC - 5FM Stephanie B
July 4 - 5FM LIVE LOUD
Battle of the DJ Competition Winner
Nicole Da Silva
MC - 5FM Nick Hamman
After parties at Crush
June 29 - Battle of DJ - Qualifying round
June 30 - Battle of DJs
July 1 - The Ballito Pro Annual Flare Competition
July 2 - The Ballito Pro Music Concert after Party - 5FM Milkshake
July 3 - The Ballito Pro Music Concert After Party - Pascal & Pearce
July 4- The Ballito Pro Music Concert After Party - 5FM Roger Goode & Euphonik
For more information visittheballitopro.com, like 'The Ballito Pro' on Facebook and follow @theballitopro on Twitter.
About Tropika (Clover):
Operating in one form or another since 1898, Clover has enjoyed a long and successful history as part of the development of South Africa’s dairy and Fast Moving Consumer Goods industry. Today, Clover is a leading and competitive branded consumer goods and products group operating in South Africa and other selected African countries with core competencies in the production of dairy and non-dairy consumer products, the distribution of chilled and ambient consumer products and the sales and merchandising of fast moving consumer goods. Clover was listed on the main board of the JSE Limited on 14 December 2010.
Facebook.com/tropikaisland; @MyTropika, instagram.com/mytropika
5FM is the entertainment powerhouse for youthful South Africans, offering the most popular contemporary music and entertainment. The station has won numerous awards, including seven consecutive Generation Next awards for Coolest Radio Station, 2012 Commercial Station of the Year at the MTN Radio Awards and has been nominated for Most Influential International Station at the 2012 Worldwide Radio Summit. As a national Top 40 hit music radio station, 5FM is on the pulse of local and global music and content trends; thereby offering audiences access to, and an opportunity to be part of, the energy and dynamism of a fast changing youthful community. The irreverent but stylish brand personality is augmented by a line-up of on-air talent like no other in South Africa and is the primary source of music & lifestyle trends for a nation of cool and trendy young adults. 5FM = (Music)5 [i.e. to the Power of 5]!