PUMA IGNITE arrives in South African stores


Words: Splash PR

Cape Town, South Africa, 5 March 2015 – Usain Bolt’s training shoe of choice, the PUMA IGNITE hits South Africa stores today. PUMA’s most responsive running shoe, it features innovative foam technology that maximizes energy return to keep you running faster - if you put the energy in then IGNITE gives it back.

Courtesy of: Splash PR

Powering every stride is IGNITE foam, a proprietary foam that provides responsive cushioning, optimal rebound and comfort. Strategically placed in the heel of the shoe is ForEverFoam to create long-lasting durability. The compound is used widely in the automotive industry but is entirely new to the running shoe sector.

To coincide with the arrival of IGNITE in South Africa, PUMA has launched a competition offering one lucky winner an all-inclusive, 6 night stay in Beijing for two, with the opportunity to see Bolt competing live. To enter, purchase a pair of PUMA IGNITE, dial *120*7530 and enter the USSD number on your till slip.

Bolt, the star of the performance shoe’s explosive global launch in Times Square New York City, said: “Training every day is pretty tough. I start out with a running shoe to warm up before going into a spike, and I need a shoe that is comfortable and keeps my energy up. I love IGNITE for that, and can feel it make a real difference. It’s a pretty good looking shoe as well.”

Karin Baust, Running Training Business Unit General Manager at PUMA, said: “This shoe has been a long time in the making, we’ve been working on the foam innovation and tooling for a number of years. It’s extremely satisfying to launch IGNITE because an advancement in footwear technology like this doesn’t come around every day, and we’re confident this is going to have a big impact on a wide range of runners around the world.”

PUMA IGNITE will retail for R1 699 and will be available in men’s and women’s styles. In subsequent seasons, additional styles will be introduced and the IGNITE line will be expanded further within the running and training categories. To #IGNITE your run, visit PUMA stores and selected retailers nationwide from 5 March 2015.