Mitsubishi Motors South Africa teams up with IMPI Challenge


Words: Newsport Media | Photo: Cherie Vale / Newsport Media

The organisers of the action packed IMPI Challenge are proud to welcome Mitsubishi Motors South Africa as the official Vehicle Sponsor for the IMPI Challenge in Gauteng.

Photo credit: Cherie Vale / NEWSPORT MEDIA

“Similar to the exciting IMPI Challenge, our brand represents an adventurous outdoor lifestyle,” says Nicole Da Costa, Mitsubishi Motors South Africa. “The Mitsubishi Brand has been in the country for more than 40 years – from passenger cars to the much-loved cab-and-a-half Colt bakkie and our famous Pajero range. Mitsubishi won the renowned ParisDakar Rally 12 times, 7 consecutively. No-one else has ever been able to get close to this accolade”.

“The IMPI Challenge is tough, for the brave-hearted,” continues Da Costa. “Like our vehicles – tried-and-tested, durable, tough, reliable, high-performance, and competitive. Through this partnership we aim to create awareness for our range of SUV’s and bakkies which are perfectly suited to the outdoor lifestyle”.

Event information:

Combining trail running with an adventure style obstacle course, there are four structures to choose from when entering the IMPI Challenge:

Traditional IMPI Challenge: Conquer 18 obstacles over 10 – 12km
IMPI Dash: Compacted Challenge: Families have the chance to compete together. The course will be 5 - 7km with 12 obstacles (ages 10 – 15 years, all adults welcome).
IMPI Elite: The course will be 15 – 20km with 25 tough obstacles.
IMPI Mini: This mini course will be around 1km and feature smaller versions of some of our favourite obstacles (ages 6 – 10 years, all adults welcome).

The race categories cater for a variety of athletes, from elite sportspersons, competent and beginner runners and families looking for a fun experience. Participants can enter individually or as part of a team (teams vary in size from 2 – 10 people, although team members start together, they do not need to finish together).

Next event date:

27 and 28 September 2014: IMPI Challenge GP#2 / Van Gaalens Cheese Farm (Hartebeespoort / NWP)

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Follow us on Twitter: @mitsu_motors / @impichallenge

Community Support:

The IMPI Challenge supports the Woodside Special Care Centre, a private residential home for intellectually and physically disabled children and young adults. Established in 1976 the Woodside Special Care Centre offers a wide range of services designed to promote the development of each of its children.

The IMPI Challenge is calling on all participants to support the SHOE POWER initiative. Donate your slightly worn running shoes to this project. We will ensure that the shoes are cleaned and delivered to a local beneficiary.
For more information on Mitsubishi Motors South Africa email . For more information on the IMPI Challenge contact 076 772 3735, email or visit