A Giant Leap for Hi-Tec Sports South Africa

7 February 2013 marked the beginning of a new era for Hi-Tec Sports SA. After 28 years of building a business that has seen Hi-Tec become a trusted outdoor Hi-Tec become a trusted outdoor, lifestyle and sports brand in this country, CEO Mickey Mallett was proud to declare their new head office and showrooms in North Gate Estate Cape Town, “open for business”. A gathering of customers, clients, suppliers, staff and VIPs enjoyed a festive evening of canapés and cocktails as the red ribbon was cut and the stylish new building brought to life.

 

Hi-Tec founder and owner Frank van Wezel, his wife Caroline and their son Ed were in attendance to wish the South Africa team well. In his address, Frank outlined the growing global footprint of a brand for which his passion is tangible. 39 years ago, when he sold the first pair of Hi-Tec shoes, he began a journey that would see many inspired to embrace the outdoors and embark on epic adventures. Frank mentioned that, when stacked box on box, the 260 million pairs of Hi-Tec shoes that have sold worldwide would take him to the moon, back to earth and right up to the moon again. They are working tirelessly to sell enough shoes to return once more! 34-year old Ed van Wezel, global CEO of Hi-Tec, is the man who will guide this journey.

 

The new Hi-Tec SA head office and showrooms embraces a unique combination of bright open space, up-cycled timber designs and appropriate touches of the outdoors. A panoramic view of Table Mountain inspires staff from their communal canteen area, and a growing offering of footwear and apparel is displayed against walls decorated with the contours of various well-known South African trails.

 

Taking an international brand and making it inherently South African is no mean feat. From the toughest trails to backyard braais, Hi-Tec is known, trusted and loved all over South Africa. Hi-Tec shoes and apparel retail through leading outlets nationwide. For further stockist information, visit www.hi-tec.com/za